Client Background
Industry
Ecommerce
Specific Niche
Homoeopathic Products
Company Size
Medium-sized Business
Service Provided
Amazon Marketing
Our client has worked with top scientists and doctors to develop homoeopathic formulas that naturally help the body regain balance and vitality. They provide a variety of products, liquid sprays, that can be conveniently consumed orally. The main product categories of the business are Hormone Boosters and Support & Wellness. This homoeopathic products brand has been operating in the industry since 1997.
Key Challenges
Cluttered Brand Identity
This homoeopathic products brand was suffering from a cluttered brand identity as its brand elements were not in sync with its target audience.
Unoptimised Portfolio
The client’s product listings were not updated regularly, and various SKUs of many ASINs were inactive. This was leading to a disturbed portfolio on the platform.
Multiple IP Violations
The client’s account was at risk of getting suspended due to multiple IP violations, and various product listings were removed as Amazon's seller guidelines weren’t followed.
Use of Restricted Keywords
Many product listings included prohibited keywords that were affecting the product visibility. The hormone (oestrogen & testosterone) boosters category was affected.
Low Organic Sales
As proper keyword and market research weren’t done, the brand was not able to rank for high-volume and conversion-generating keywords causing low to no sales.
Absence of A+ Content
Overall store and product listings didn’t include A+ content, and the product pages lacked appealing descriptions and infographics that are necessary to succeed on Amazon nowadays.
Solutions: Strategic Brand Revitalization
Branding Revamp & Listing Optimisation
Scaleforte did a branding revamp by incorporating key brand elements into the store and product listings. A+ content was developed for product listings to highlight the key features and benefits of each product.
Targeted Market Analysis
Our team conducted a thorough and targeted market analysis for each product line of the client. A product development sheet was established to attract the right customers and beat the competition.
Tactical Keyword Optimisation & Indexing
We utilised advanced SEO tools to generate the right keywords for the product listings. It included a wide range of high-volume and conversion-generating keywords that were incorporated into the listings to raise store visibility.
Enhanced Product Appeal & Visibility
The client had lacklustre product content that wasn’t able to generate conversion. Scaleforte’s team improved product listings’ appeal by engaging product descriptions/titles, eye-catching graphics, and easy-to-follow product details.
Removal of IP Violations
The brand was facing multiple IP violations due to compliance issues and restricted keywords. Our experts updated the product listings in compliance with Amazon’s guidelines to recover the blocked listings and improve the account health.
Strategic Advertising
Our team conducted a thorough analysis to lower the ACOS with the same ad spend, which resulted in increased brand awareness and sales. The strategic advertising backed by tactical SEO has improved organic sales as well.
Successful Strategic Advertisements
This homoeopathic products brand was facing unacceptable ACOS due to the usage of irrelevant keywords and the absence of negative keyword targeting. Our Amazon ad experts initiated negative targeting as well as incorporated favourable keywords on the same budget with various campaign types.
Our strategic advertising efforts fortified the sales volume and lowered the ACOS to 55% from 134% in January. And ACOS was further reduced to 21.47% in March, with the same ad budget, i.e., $500.
Rapid Revenue Surge
This brand was only able to sell 197 units during January without any progress in the revenue due to unoptimised product listings and compliance issues. With our proposed solutions and continued efforts, the client was able to increase its sales from just $4,035.57 in January 2024 to $12,688.53 on 31 March 2024.
01
No Risk of Suspension
Our A+ content, SEO, and platform expertise has improved the brand visibility and lowered the risk of account suspension, thus the business can continue to grow more.
02
Revitalized Branding
From eliminating the cluttered brand identity and IP violations to conducting strategic advertising and market research, we were able to revitalise this homoeopathic products brand.
03
More Sales
Our efforts have resulted in marvellous outcomes in terms of increased organic and sponsored sales by 59% and 41% respectively.
04
Lower ACOS
The 110% reduction in ACOS has allowed the firm to lower its costs, thus the overall profitability has immensely increased.
Current Journey of the Client
Scaleforte’s expertise in Amazon management and marketing has assisted the client to achieve trailblazing results in a quite short span.
