Client Background
Industry
Ecommerce
Specific Niche
Apiary
Company Size
Medium-sized Business
Service Provided
Amazon Marketing
Established in 2018 against the breathtaking backdrop of the Scottish Highlands, this UK-based apiary business has its origins in the vision of Erlands Luika. Founded in the heart of nature and biodiversity, the business has since transitioned to Dunfermline, near Edinburgh.
With strong ties to Latvia, the business boasts a team of local artisan beekeepers from this Baltic gem. Latvia, celebrated for its pristine and scenic environment in Northern Europe, is home to our strategically placed apiaries. This varied geographical presence enables the apiary business to offer an array of honey, each boasting distinctive and delectable flavors.
Key Challenges
Lack of Brand Identity
The company struggled with establishing a clear brand identity, leading to cluttered and monotonous brand elements among store's product listings that failed to resonate with the target audience.
Poor Product Content & A+ Content
Product content lacked appeal, failing to effectively communicate the product's features and the brand's mission. Key elements were missing from product listings, hindering the customer engagement.
Multiple IP Violations
Multiple IP violations posed a significant threat to the company's Amazon account. Neglecting these violations led to the removal of several listings by Amazon, jeopardizing the overall health of the account.
Minimal Organic & Ad Sales
Ineffective advertising strategies, coupled with a lack of market & keyword research, resulted in minimal sales. The company struggled to rank on high volume & commercial keywords, impacting overall visibility & sales.
Use of Restricted Keywords
The company unknowingly used multiple restricted keywords in listing content and images, resulting in violations. Lack of awareness about these restrictions led to repeated violations on various listings.
Disturbed Portfolio
The brand had a scattered product portfolio. Multiple products were launched initially, but over time, some were neglected due to poor sales. Also, proper nomenclature was absent, multiple SKUs of a single ASIN were inactive.
Solutions: Complete Brand Revamp
Strategic Branding & Listing Optimizations
Scaleforte executed a strategic branding approach, providing brand with captivating Product Detail Pages that significantly boosted customer engagement and conversion rates. To enhance brand awareness, A+ Content was meticulously crafted, effectively communicating the brand's mission and product offerings.
Market Research for Differentiation
A comprehensive market research initiative was undertaken to analyze all products within client’s portfolio. A dedicated product development sheet was created, ensuring that each product stood out uniquely in the competitive landscape.
Elevating Product Allure & Visibility
Addressing challenges related to lackluster product content and an absence of brand storytelling, Scaleforte implemented a multi-faceted strategy. This encompassed the creation of appealing Product Detail Pages, brand-themed product images, and the incorporation of A+ Content/EBC. This not only elevated overall product appeal but also significantly contributed to heightened visibility across various platforms.
Strategic Product Portfolio Management
Scaleforte implemented a strategic product management plan. We conducted an in-depth analysis of the entire product range and identified underperforming products. Through a systematic approach, we optimized and restructured the product lineup, focusing on high-potential offerings and discontinuing non-performing items.
Enhanced Product Appeal & Visibility
Lackluster product content and a deficiency in brand storytelling was addressed by implementing appealing Product Detail Pages, featuring brand-oriented themed images, and integrating A+ Content/Enhanced Brand Content (EBC).
Resolution of Violations, Including IP Violation:
Scaleforte diligently tackled the issue of multiple violations arising from the use of restricted keywords and non-compliance with Amazon guidelines and local laws. The identified violations were promptly addressed and rectified across all listings on multiple marketplaces.
Impactful Strategic Advertisements
The UK-based apiary business’s ACoS was bleeding financial resources on certain keywords due to the absence of negative targeting. To remedy this, we initiated a comprehensive negative targeting strategy, effectively reallocating the existing budget across varied keywords and campaign types. The outcome was a remarkable surge in sales, from £3931.84 with an ACoS of 16.34% in April 2023 to an impressive £6125.23 with a reduced ACoS of 10.65% by September 2023.
This strategic shift catalyzed a significant boost in organic sales, soaring from £16,653.93 in April to an impressive £26,445.47 by September. The sponsored sales segment also experienced notable growth, raising from £3931.84 in April to a robust £6125.23 by the close of September.
Surge in Revenue
Through the diligent application of diverse strategies tailored to the evolving landscape, coupled with unwavering dedication, our collective efforts bore fruit. On the culmination of this journey, the brand achieved a remarkable financial milestone, witnessing a surge from £20,585.77 in April 2023 to an impressive £32,570.70 by the end of September 2023. This substantial leap stands testament to the efficacy of our dynamic strategies and the persistent commitment to success.
01
Distinctive Identity
From cluttered brand identity, lackluster product content, to addressing account violations, Scaleforte’s effective solutions have sculpted the apiary business into a distinctive and enticing brand.
02
More Traffic & Sales
The strategic trifecta of branding initiatives, meticulous market research, and optimization efforts propelled the business into a phase of remarkable growth, witnessed across both organic and sponsored sales.
03
Faster Growth
The tangible evidence of this transformative journey is encapsulated in the impressive 58% surge in revenue, from £20,585.77 in April 2023 to an impressive £32,570.70 on September 30, 2023.
04
Reduced Risks & ACoS
The adept handling of account violations, coupled with the implementation of a savvy advertising strategy, not only shielded stores’s online presence but also facilitated a noteworthy reduction in ACoS.
Current Journey of the Client
In conclusion, the strategic interventions orchestrated by Scaleforte in this UK-based apiary business’s digital landscape have orchestrated a commendable turnaround for the business.
