Client Background
Industry
Ecommerce
Specific Niche
Organic Herbs & Spices
Company Size
Medium-sized Business
Service Provided
Amazon Marketing
“Established in 2010, “Organic Herbs & Spices Brand” has become a prominent name in the United Kingdom, carving a niche in the ethnic and wholesale markets. Renowned for its unwavering commitment to proven and established quality, the brand stands as a testament to excellence.
Over the past three years, Organic Herbs & Spices Brand’s influence has transcended borders, expanding its footprint across Western Europe and several other global destinations. Operating through a robust network of distributors, Yaffa currently spans the United Kingdom, France, Germany, Belgium, Netherlands, Denmark, Sweden, Norway, Italy, Czech Republic, Malaysia, Qatar, South Africa, USA, Indonesia, and Bangladesh. This strategic outreach underscores client’s dedication to delivering its unparalleled offerings to diverse corners of the world.”
Key Challenges
Cluttered Brand Identity
The brand struggled with a cluttered and indistinct identity among its target audience. The brand elements lacked clarity, resulting in a monotonous presentation.
Feeble Product Branding
Product content failed to engage, lacking a compelling narrative about the brand and its offerings. Crucial aspects were omitted from product descriptions, missing the essence of the brand story.
Untapped SEO Potential
Critical to reaching a wider audience, product listings lacked effective keyword indexing, missing opportunities to tap into high search volume and relevant keywords.
Organic Reach Challenges
Hindered by inadequate market and keyword research, low organic sales plagued the brand. Insufficient visibility on high-volume search terms hindered potential sales growth.
Advertising Struggles
Advertising efforts were bleeding profits, with an Advertising Cost of Sales (ACoS) exceeding 41.29%. The advertisement budget was devouring the profit margins.
Incohesive Portfolio Management
The brand's portfolio was disjointed, launching numerous products initially but neglecting them over time due to poor sales. Inactive SKUs further complicated the inventory.
Negligence With Amazon Guidelines
Neglected IP violations and non-compliance with Amazon Guidelines placed the account at risk. Multiple listings faced removal due to IP violations, demanding urgent rectification.
Solutions: Strategic Brand Revitalization
Strategic Branding
Scaleforte's intervention in the brand's journey involved the transformation of Product Detail Pages into compelling narratives that resonated with customers, driving increased product purchases.
Content & Listing Optimizations
The infusion of a brand story, meticulously describing Yaffa's motives and vision, further heightened brand awareness. Innovative brand-themed imagery for new products added a visually captivating dimension to Yaffa's offerings.
Elevating Product Allure & Visibility
Addressing challenges related to lackluster product content and an absence of brand storytelling, Scaleforte implemented a multi-faceted strategy. This encompassed the creation of appealing Product Detail Pages, brand-themed product images, and the incorporation of A+ Content/EBC. This not only elevated overall product appeal but also significantly contributed to heightened visibility across various platforms.
Market Research for Unrivaled Distinction
A comprehensive market research initiative was executed, dissecting every facet of brand's product landscape. The creation of a product development sheet served as the cornerstone, strategically positioning the products to stand out.
Keyword Integration & Optimization
Scaleforte identified high-potential keywords based on low competition and high search volume. Skillfully integrating these keywords into product listings proved instrumental in pulling the brand into the limelight, resulting in a swift boost in sales.
Elimination of Current & Potential Violations
The brand, grappling with multiple violations stemming from restricted keywords and non-compliance with Amazon guidelines and local laws, found respite through Scaleforte's intervention. Rigorous identification and removal of these violations across all listings reinstated compliance and safeguarded store's online presence.
Successful Strategic Advertisements
Embarking on a journey of strategic advertising, Scaleforte initiated all three campaign types—Sponsored Products, Sponsored Brand, and Sponsored Display—according to a meticulously crafted forecast. Month after month, the Advertising Cost of Sales (ACoS) witnessed a remarkable reduction from 36.93% in May to an impressive 20.83% in October.
The outcomes were equally remarkable, with organic sales soaring from £2250.08 in May to £12,655.67 in October, and sponsored sales escalating from £3,901.95 to £12,077.66 within the same timeframe.
Rapid Revenue Surge
In a dynamic landscape shaped by adaptive strategies and unwavering dedication, our concerted efforts yielded a remarkable financial upswing. On the pivotal date of October 31, 2023, our revenue scales soared to an impressive £24,733.33, marking an extraordinary ascent from the baseline figure of £6,152.03 documented in May 2023. This financial surge stands testament to the efficacy of our multifaceted strategies and the sustained diligence invested in navigating the intricacies of the business terrain.
01
Scaleforte's Role
In the annals of collaborative success, the partnership between Organic Herbs & Spices Brand and Scaleforte unfolds as a saga of strategic brilliance and transformative triumph.
02
Revitalized Branding
Strategic branding, meticulous market research, and optimized listings not only revitalized client’s brand identity but also catapulted its products into a realm beyond mere competition.
03
More Sales
Addressing account risks and strategic advertising campaigns culminated in a resounding 200% surge in revenue, from £6,152.03 in May 2023 to an impressive £24,733.33 on October 31, 2023.
04
Current Position
This success narrative transcends financial prosperity, establishing the client’s brand as a formidable force in the global market landscape. They enjoy higher traffic and sales every month on their Amazon listings.
Current Journey of the Client
Overcoming challenges that ranged from a nebulous brand identity to operational intricacies, the client, under the strategic guidance of Scaleforte, executed a holistic strategy.
