A lead magnet is a freebie item to attract leads, such as free guides, software trials, ebooks, templates, etc. It is an effective strategy to pull your prospects towards your brand and convert them into customers.

Lead generation is not everyone’s cup of tea - you might be best at what you do, but you can’t do everything by yourself. In fact, 64% of marketers say they have a tough time collecting qualified leads. 

So can you rely on your marketing staff or yourself to find leads? Probably not. 

Not each marketer can be good at producing leads - hence you need lead specialists like us to do this job. But instead of hiring freelance lead experts, it’s better to outsource a lead gen agency with more resources to bring high-quality leads.

Hire our lead gen company in London, Manchester, or anywhere in the United Kingdom to boost your business growth today!

Both sales emails and cold calls are effective, but it depends a lot on the industry and goals. Sales email (or cold email) is primarily used to send to a larger number of potential clients. While the cold call is done to get an immediate and direct response from a single potential client. 

A cold call might be more effective, but it takes more time to prepare and perform a cold call. In the same amount of time, you can send an email to hundreds of potential customers.

It’s all about trade-off - if you want to reach out to more people, then sales email is a better choice. But if you need to be more direct and personal, then cold calling is superior.