Amazon Suppressed Listing Issue – How to resolve it?
Amazon is currently the World’s largest e-commerce platform, with millions of buyers and sellers around the globe! Now, for the sellers, Amazon gave them almost access to a humongous audience. However, there is always a catch, a colossal competition. It’s such a challenge even getting in front of customers via search results!
Nonetheless, it remains the most crucial factor in determining whether a business will succeed. Amazon provides multiple guidelines that help get the ranking and visibility of your product listings as per their relevance & policies created by them. In this article, we will go through Amazon suppressed listing issue, why it may happen, how to see if listings are suppressed, and how they can be un-suppressed.
Let’s get right into it then.
What is Amazon Suppressed listing issue?
Search Suppression happens when search results are hidden because a listing doesn’t fully comply with Amazon’s guidelines and policies. This means customers looking for your product won’t be able to find it in the search results at all, which can create a hassle for you. If no one can see your product, then no one is going to buy it. So, no sales.
Hence, we first need to understand what causes search suppression.
Causes of Search Suppression:
There can be multiple causes of search suppression of your product; let us discuss some of the critical factors that can cause this issue:
1. Discrepancy in Listing with Amazon Policy:
Amazon has established some stringent standards to keep the market safe–if you break a few of those, your listing may get suppressed; they are as follows (to name a few):
- Prohibited Keywords: Terms that were banned or have been restricted on Amazon
- Misleading Information: Providing fake information related to your product that does not go with it.
2. Incomplete or Inaccurate Product Information:
A good product listing needs to have both accurate and complete information; if you miss any one of these details, then your product listing is bound to be suppressed:
- It needs to include information about the product’s brand.
- Only accurate or accurate information about the product’s dimensions can mislead customers.
- Precise categorization of a product leads to suppressed listings.
3. Pricing Issue:
High-priced items can be another reason. This is another reason that can be a table for the indisputable fact about the product’s downturn. The price can be drastically different on Amazon than on similar platforms, and vice versa. Of course, the price might have been too high compared to competitors.
4. Quality of Images:
Details of overall picture quality within high-quality types are significant for creating a qualitative experience for the customer. Suppose the grooming of your product images does not meet Amazon standards, and you have not been able to upload product images from various angles. In that case, Amazon will not entertain your listings. Last but not least, a product listing should not embrace copyrighted images; this, too, can lead to being suppressed by Amazon.
5. Customer Reviews & Ratings:
Finally, customer reviews are valuable for Amazon ranking; positive reviews can get you the featured offer. On the other hand, many negative reviews will do more harm to your product as they push it down the ranks quickly. Also, factors such as foul language, fake reviews, or paid reviews on Amazon are deemed very wrong and directly violate Amazon’s rules and regulations; these issues must be another reason why Amazon listings are suppressed.
This article summarizes the analysis and solution of why your Amazon listing search has been suppressed and where to seek help from true Amazon specialists. We at Scaleforte can resolve this problem for you so that you do not have to give it much thought.
Finding Amazon Listing Search Suppressed Issue:
1. Notifications from Amazon:
Amazon provides real-time alerts and notifications through the Seller Central dashboard and via email. Be regularly active on these platforms and check often. These notifications should also communicate the rationale for your product listing suppression so that you can adequately rectify and address it.
2. Manual Checking:
Manual checking of your product listings can also benefit you, which can be more helpful if you find any issues with your product listings. You can resolve these even before Amazon notifies you. Check your listings manually by the following actions:
- Search Terms: Enter relevant search terms or keywords to see if your product appears in search results.
- Listing Status: Regularly check the status of each of your product listings in Seller Central.
You can use an Amazon SEO tool like Jungle Scout to extract the right queries for your product, without breaching the guidelines of Amazon.
Resolving Amazon Listing Search Suppressed Issue:
Resolving suppressed listings on Amazon can take some work; make sure to do the following things to resolve this problem:
1. Review Amazon’s Guidelines:
Sellers must be 100% sure about Amazon’s guidelines; they must know every policy and be updated in this department because such policies can change occasionally. Hence, it is better to be educated before than to regret it later.
2. Correcting Listing Information:
Make sure that all the product information that you have added is correct, and double-check the following:
- Product Details: Add any information missing before and correct any inaccuracies that might have been made when adding the product listing.
- Optimizing Keywords: Relevant keywords must be used to optimize and increase traffic. If you’re not familiar with SEO on Amazon, then it’s best to hire an Amazon SEO expert who will devise a plan to increase your product rankings on the platform.
3. Adjust Pricing Strategy:
Directly align your product’s pricing with the policies set by Amazon by doing the following things:
- Competitor Analysis: Analyze the prices of your competitors regularly.
- Pricing Tools: Use pricing tools like Repricer to adjust product prices based on market conditions automatically.
4. Improving Image Quality:
Improve your product’s images by the following actions:
- High-Resolution Images: Add high-quality pictures of your product with immense detail, and if you can, hire a professional product photographer to ensure your images are up to par.
- Compliance with Image Formats: Ensure your images’ resolutions and formats meet Amazon’s guidelines.
5. Managing Customer Feedback:
Managing your customer feedback can be crucial; effectively manage product reviews and ratings by doing the following things:
- Addressing Negative Reviews: Respond to negative feedback constructively and resolve customer issues as soon as possible.
- Encourage Positive Reviews: Request genuine feedback from satisfied customers with your product.
Concluding Thoughts:
Ultimately, the Amazon listing suppressed issue is challenging to solve, but you never get it if you follow the above mentioned points. Overall, this will keep you on the safer side, and your business will grow exactly as it should! Anyway, suppose you get into such a situation. In that case, figure out the cause behind it, fix it as soon as possible, and try not to repeat it because any of your listings being suppressed by Amazon can cost a good chunk of your business revenue. Stay current with Amazon’s platforms and policies; you will be ready for your venture.
If you are unable to resolve this problem by yourself, then you should hire an Amazon specialist for this job. Scaleforte has an expert team of Amazon experts, who can help you with the reinstatement of suppressed product listings.
Book a free meeting with us to eliminate this issue right now.
